How many zipsters noticed our new Mini in the parade? And how many talked to other folks watching about it? The woman next to me was born in Boston, but new nothing until I informed her. How did the Zip staff fare?

-- Anonymous, January 01, 2003

Answers

My daughter and I were very happy to see Zipcar in the parade (she loved the candy). The people around us noticed the Mini Cooper and we had a conversation with a woman about it who wants to start using ZipCar. I think it was a great promotional tool.

-- Anonymous, January 02, 2003