Leica advert in Hermčs store

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I was in the Hermčs store here in Zürich yesterday and was given the Summmer catalog with my purchase. When I returned home and had a chance to page through it, I noticed a full page ad featuring Sebastian S.'s hands and an M6! How long until Leica is on the catwalk? or the must have item for fall on every fashion plate's neck? Or worse yet, being sold in Hermčs boutiques!?

-- Reto (redcave@schweiz.com), March 09, 2002

Answers

Response to Leica advert in Hermès store

So, what's your point. That you're some freaking fat slob, with missing teeth, dressed in overall's and a ratty teeshirt? Couture has very advent guard artists, and I'd much rather be associated with them than some mindless, tasteless, boob like you. Enought said?

-- Glenn Travis (leicaddict@hotmail.com), March 09, 2002.

Response to Leica advert in Hermès store

Harsh...way harsh. Sheesh Glenn getta grip, it's just miscellany and ramblings. And it's avante guard not advent.

-- James (snodoggydogg@hotmail.com), March 09, 2002.

Response to Leica advert in Hermès store

Hermes owns a big chuck of Leica stocks, it is only natural Hermes advertise for Leica.

-- martin tai (martin.tai@capcanada.com), March 09, 2002.

Response to Leica advert in Hermès store

If I remember correctly, shortly after Hermes acquired a large chunk of Leica stock, there was an article in the Marketplace section of the Wall Street Journal predicting a marketing tie-in between the Hermes line and Leica consumer products, viz., a "selection" of cameras and binoculars.

-- George C. Berger (gberger@his.com), March 09, 2002.

Response to Leica advert in Hermès store

Hello Reto. Leica's "fusion" with Hermes is well documented and no doubt there are many opinions on this ..however,have any readers considered Leica's early association with and marketing focus to women when the Leica was a compact and chic tool ..for example, extract from Lager literature on Cases and Accessories "The case for the lady: Camera case of coloured calf-leather (uniformly coloured green, red, lilac, dark brown and light brown, as well as chequered browns). Codeword: Ektal " Regards.

-- Sheridan Zantis (albada60@hotmail.com), March 09, 2002.


Response to Leica advert in Hermès store

Sorry if I seemed harsh. I, for one, welcome the fusion of capital by the beautiful people. I just think it's silly to keep these old myths alive. That the Leica is just a fashion accessory bought by the very rich, never to be used, but only worn around the neck as a fashion statement. Having SS holding an M6 certainly dispels that myth. Last spring, I was fortunate enough to purchased a absolutely mint Leitz M6, as new, in the box. I was informed the warranty card had been filled out and sent in, and the camera was put back in the box and stored. The original strap was still in the box. Think I complained about the fact it wasn't used. The body was flawless. Of course it isn’t now. And that’s because I shoot with it almost every day. While others carry a briefcase to work, I carry my “M Classics” bag, with Leitz M6 + Elmar-M(and several rolls of film.) Collectors, for whatever reason, play a vital role in the used Leica market, and we as Leica users should appreciate that fact. Again, most of those working in Couture, whether designers, models, photographers, makeup artists, etc., are talented in there own right. The M certainly belongs in the company of avant-garde, creative, fashion-forward people. That alone should clue one in to the high esteem with which the Leica M is held. It doesn't belong in the back of a garbage truck, nor on the shelves of half of the camera shops I see.

-- Glenn Travis (leicaddict@hotmail.com), March 09, 2002.

Response to Leica advert in Hermès store

Glenn - I have no idea what point you are trying to make in either of your posts here. The bottom line is Leicas belong anywhere Leica thinks they can move product. One way or the other who cares - the more exposure folks get the the camera the better for us all. The stronger the sales, the stronger Leica will be.

-- Jay Bee (JBee193@aol.com), March 09, 2002.

Response to Leica advert in Hermès store

Next time I pass on bits of trivial Leica info, I will have to think twice. Whew!

Talk about missing the .

-- Reto (redcave@schweiz.com), March 10, 2002.


Response to Leica advert in Hermès store

Strange posting plus responses. As someone above alludes to - if anyone on this forum thinks Leica makes cameras for any reason other than to make money - they're sadly mistaken. Whatever it takes for Leica to stay afloat is what counts.

-- Bob Todrick (bobtodrick@yahoo.com), March 10, 2002.

Response to Leica advert in Hermès store

What's actually surprising is that since the Hermes/Leica anschluss, Leica has not actually produced many 'fashion-plate' cameras - just the revived Titanium/leather model. They HAVE introduced more technological/optical innovation - M7, 21-35 R zoom, 15-R - all probably paid for by Hermes' infusion of XXX million Deutschmarks or Euros or whatever.

Here's a link to Steve Gandy's CLASSICS page - scroll down about halfway to find a long list (with pictures) of what Leica was doing in the fashion line long BEFORE Hermes came on the scene - blue cameras, red cameras, gold cameras, etc.

If anything, Hermes bought into Leica because Leica was ALREADY a fashion item for some people.

-- Andy Piper (apidens@denver.infi.net), March 11, 2002.



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