Unified Diversity and Product Innovation Effectiveness

greenspun.com : LUSENET : work teams : One Thread

Hello, We are beginning to investigate the effectiveness of unified diversity on the innovation success of firms from a marketing perspective. Although we have seen mention of the term "unified diversity" we have been unable to identify any scales that measure this construct. Does anybody know of such a scale?

Thanks for your input,

Michael W. Pass Assistant Professor of Marketing California State University, San Marcos

-- Michael Pass (mwpass@csusm.edu), February 08, 2002

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