Unified Diversity and Product Innovation Effectivenessgreenspun.com : LUSENET : work teams : One Thread
Hello, We are beginning to investigate the effectiveness of unified diversity on the innovation success of firms from a marketing perspective. Although we have seen mention of the term "unified diversity" we have been unable to identify any scales that measure this construct. Does anybody know of such a scale?
Thanks for your input,
Michael W. Pass Assistant Professor of Marketing California State University, San Marcos
-- Michael Pass (firstname.lastname@example.org), February 08, 2002