Where does a gap exist between what customers want & what the market offers?greenspun.com : LUSENET : What keeps you up at night? : One Thread |
Can you help me identify a company or a product where consumer wants/needs are different from what the company is currently providing. For example, a few years ago Levi's wanted the teen market but didn't sell trendy clothes (what teens wanted). Can anyone think of other current examples of a gap?
-- Jordan Smith (jordan070980@hotmail.com), November 02, 2001
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-- Jordan Smith (jordan070980@hotmail.com), November 02, 2001.