17 April 2001

greenspun.com : LUSENET : Reiswijs... : One Thread

Klessebes is vanaf heden bereikbaar via www.klessebes.nl

-- Ben (ben@timedesk.nl), April 17, 2001

Answers

Hierbij een interessant artikel, dat aangeeft waar de echte problemen van van wirless communicatie liggen. Niet alleen bij de techniek maar voor een belangrijk deel bij de bedrijfs voering van de organisaties die er hun voordeel mee kunnen doen. Met name order verwerking en distributie. Het ontvangen van meer orders, wat de grootste toegevoegde waarde van wirless is veroorzaakt per saldo hogere kosten en dwingt ondernemers oplossingen te zoeken die moeilijk oplosbaar zijn, bijvoorbeeld meer personeel en hogere overhead kosten. Kortom tenzij de koppeling van modern naar tradtioneel zou de voortgang van de opmars van wireless voor het moment aardig in de problemen kunnen brengen. Hierbij het voorbeeld van wirless pizza... http://www.pizzacast.com/

A Pie in the Sky? Need proof that the domestic wireless Internet industry is in distress? Look no farther than Pizzacast, a division of Motorola (MOT, info) that hopes you'll use your cell phone next time you order a pizza. Not by calling Marco down at Domino's, but by punching in your order via the wireless Web. At last week's iWireless World Conference in Beverly Hills, Calif., Bo Pyskir, general manager at Motorola's Internet Solutions and Content Group, told me that ordering pizza from a Web-enabled mobile phone has promise. Pizza is a $30 billion industry in America. Pyskir says the industry loses anywhere from 5 to 12 percent of potential sales annually during peak hours, when the pizza hungry bail after they get a busy signal or are put on hold. Motorola believes that if pizzerias can receive more orders, they can sell more pies. All right. But once you stand back from the intoxicating effects of whiteboard ink, you realize this is yet another doomed mobile commerce experiment. Forget for a moment the counter-intuitiveness of using your cell phone to log onto the Web to order pizza. When I worked at pizza joints, the last thing we needed between 6 and 8 on a Friday night was another channel for taking orders. We couldn't handle the volume coming in the door and over the phone as it was. So now comes a batch of orders via the wireless Web. Orders start stacking up, and pretty soon you start getting phone calls from those wireless Web users, wondering where in God's name is their pizza.

Other practical forces are arrayed against Pizzacast, or any domestic mobile commerce scheme, for that matter. Until carriers start a flat- fee, all-you-can-use model instead of charging by the minute, stuff such as Pizzacast will never fly. Then there has to be some additional value gained by using the wireless Internet--some sort of incentive, giveaway, something--to fan a culture shift in the way we purchase goods and services. Finally, there's network reliability. Pyskir asked if I wanted to see a demo. Why not? He pulled out his cell phone. "You can place an order with just three clicks," he said, depending whether you've already entered preferences. A moment passed. Then came the denouement. "Wassamatter?" I queried. "Um, I don't have cell coverage right here," Pyskir admitted. Mike Drummond is a feature writer for Business 2.0

-- Ben (ben@timedesk.nl), April 17, 2001.


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