The advent of e-commerce has given customers an unprecedented degree of control over the sales process, but it has not changed the fundamental consumer psychology that underlies the decision to buy. This virtual axiom translates into the following ultimatum: to succeed in e-commerce, you must meet your customers' emotional and physical needs in a manner they find satisfying. To meet those needs, you must first understand them. lees hier meer

-- Ben (ben@timedesk.nl), March 28, 2001