Nike Shoes : LUSENET : U of C General Studies 500 : One Thread

I don't know if anyone comes here anymore, but I thought people might enjoy this, it was sent to me by a friend and contains email corespondance between an amusing individual (whom I don't know sadly) and the good people at Nike. If anyone wants this forwarded to them to email to others contact me at

Nike now lets you personalize your shoes by submitting a word or phrase which they will stitch onto your shoes, under the swoosh. So filled out the form and sent them $50 to stitch "sweatshop" onto his shoes. Here's the responses he got... fun and games with Nike...

From: "Personalize, NIKE iD" property 2) Your Personal iD contains the name of an athlete or team we do not have the legal right to use 3) Your Personal iD was left blank. Did you not want any personalization? 4) Your Personal iD contains profanity or inappropriate slang, and besides, your mother would slap us. If you wish to reorder your NIKE iD product with a new personalization please visit us again at Thank you, NIKE iD

====================== From: "Jonah H. Peretti" From: "Personalize, NIKE iD" ================================== From: "Personalize, NIKE iD" ================================= From: "Jonah H. Peretti"

=================================== As one forwarder writes: ... this will now go round the world much farther and faster than any of the adverts they paid Michael Jordan more than the entire wage packet of all their sweatshop workers in the world to do... I normally avoid making a plea to pass on these things, but this time I say: JUST DO IT ===================================== ===================================== "In 1991, the Nike Corporation made $3 billion in profits, paying its factory workers in Indonesia - mostly poor, malnourished women - $1.03 a day, not enough for food and shelter (Just do it !). By 1996 the 447 richest people on the planet had assets equal to the poorest 2.5 billion - 52 percent of the world population... the affluence of the few is purchased at the misery of many." - Morris Berman, 'The Twilight of American Culture'.

-- Anonymous, February 28, 2001

Moderation questions? read the FAQ