Marketing and publicitygreenspun.com : LUSENET : Cydonia book production : One Thread
Who are we aiming this book at? How will we reach them?
-- Anonymous, August 30, 2000
"Laymen," mostly, I would think. This isn't yet another "New Age" tract, either. It should be a book that, as someone on the list remarked, a scientist wouldn't be embarrassed to have found sitting on his or her coffee table.
We need to seek out creative ways to destigmatize the subject material.
-- Anonymous, August 31, 2000
I think you need to make sure the book is of the type that will be stocked by regular bookshops such as Angus & Robertson etc.
I so frequently have to order books from big cities, that have 'New Age', 'Alternative' or such other type of bookshops. I CAN order them from my regular local bookshop, but they usually want about $10 extra, because it is not from a regular supplier etc. And then it often takes months.
Even the word 'Anomalous' in the title could commit it to those other types of book shops.
-- Anonymous, September 10, 2000
"As Fred Bergsten said: 'I don't really care who does our studies as long as I do the press releases, because the press release is crucial.' Remember that, by writing the press release, you often are writing the journalist's story for him." -- Nancy Truett, A Checklist for Public Policy Institutes, 1990.
(Found on a page about the suspected head of the New World Order)
-- Anonymous, September 24, 2000
I bet I can sell a couple copies for ya! I have a fairly wide contact base.
-- Anonymous, October 19, 2000