What can I do to promote my new newsletter?greenspun.com : LUSENET : Barnraising FAQ : One Thread |
Newsletter Promotion Tips
Harvested from various sources:That's all, folks!
- Include a concise, informative signature promoting your newsletter on all your email messages and all posts to discussion groups. The signature should include a headline that solves a problem and offers a benefit, e.g., "Create a savvy Web site with our free Web design tips."
- Do your research before you post to newsgroups and discussion groups. Authoritative posts will attract many new subscribers; blather will not.
- Register your newsletter with the various lists of lists on the Web. Here are a few possibilities:
- The Internet Mailing List Network
- The List of Publicly Accessible Mailing Lists
- Liszt: The Mailing List Directory
- Directory of Ezines (click on the link, "add your ezine")
- Be a guest writer on other lists and Web sites, and arrange to include your newsletter subscription information in your byline.
- Highlight your newsletter on the front page of your Web site and include a link to the sign-up page for your newsletter on each main page on your site.
- There is a service called new list, send a message to 3-digest@ideastation.com and you will a get a newsletter with an article that discribes what to do.
- Subscribe to the Online Publishers newsletter. It's a discussion list on all aspects publishing/promoting online newsletter.
- Create a searchable archive that includes all of back issues of your newsletter so potential readers can see what they're missing.
- Approach other newsletters to see if they would be interested in swapping ads. If that doesn't work, and you are desperate to get the word out, you can usually purchase ads in other newsletters for a very modest fee.
-- Ragged Claws (wallace@raggedclaws.com), September 10, 1998