An Analysis of "Loaded"

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Is anyone out there who has seen the MTV ad Chung did called "Loaded" willing to analyze the content of it? From what I remember of it, here are my thoughts on the plot:

The male character has acquired this rose as some kind of cure for his sick female companion, and as he goes to kiss her, the other woman, apparently some kind of enemy, bursts into the room. The woman reacts by pulling a lever, revealing her alien guardian (the same type of alien from "Leisure", only with some kind of cybernetic face), who promptly takes her in his grasp and flees up to the second level of the building. The mane rushes after them, and sees them sitting on a windowsill, with a locked chest between them. The woman tosses the man a key on a string, which he fumbles to catch but fails. The key falls through an opening in the floor and slices open the rose, which is now in the posession of the (enemy?) other woman. This sets off a chain reaction which turns the woman into some sort of energy being.

This is probably my most favorite example of Chung's genius, despite its complicated and mysterious plot. And the music, by Drew Neumann, is the best ever. What do you Fluxphiles out there think of this clip? Any other interpretations? (By the way: Does anyone out there have a movie file of this clip?)

-- Mat Rebholz (mer5@dana.ucc.nau.edu), April 25, 1998

Answers

AArgh I have yet to see this. If someone could make this available on web, or whatever, it would be greatly appreciated.

-- Zach (rapacity@usa.net), May 01, 1998.

The site at http://come.to/aeonflux has some single-frame animation cells from "Loaded", I think in the gallery section.

-- Mat Rebholz (mer5@dana.ucc.nau.edu), May 15, 1998.

Hey Marc Floessel, I don't suppose you have a clip of this commerical up your sleeve somewhere? (I really savored your other videos on the new site)

-- Mat Rebholz (matrebholz@yahoo.com), April 15, 1999.

Unfortunately I have not seen the "Loaded" spot myself yet. If anyone wants to make a MPG (perhaps in school / university), I'd love to put it on my page though... :-)

-- Marc Floessel (enyak@unreal.org), April 16, 1999.

Somewhere, buried deep in the video tapes of Yesteryear, I have the loaded commercial. From what i can remember, it has to do with a rose, or something. And one of the characters is transformed, into a demiurge like being or something. And then a periodic table-esq symbol appears. Ok, I'm not overall sure of what happens, but I'm sure I have it. I just don't know if I could ever find it......

-- Chaos Knight (chaosknight@cablecommdashpa.com), April 16, 1999.


All I can say is, find it! I'd hate to sound pushy, but please do us a service and find it!

-- Mat Rebholz (matrebholz@yahoo.com), April 16, 1999.

I have to admit that I once had it on tape the summer it came out, after leaving MTV on all day and jumping to attention at each commercial break, remote in hand... That's how much of a Chung freak I am. Somehow, though, I became misguided enough at one point to actually tape over it (I can't imagine why I did).

-- Mat Rebholz (matrebholz@yahoo.com), April 16, 1999.

Well, I have it still. And I agree with Mat that it is the best example of Chung's genius. Looking at it again reiterates my "information density" theory of Chung's work. A whole "narrative" compacted into less then thirty seconds. Plus, Drew's music for this short bit really rocks hard and is totally original, yet very Drewish. If I have time (promises unkept...) I will digitize the music and U/L to the apropiate sector.

-- Robert (rfbeck@internetconnect.net), July 10, 1999.

standing there with remote in hand, not so obsessive (yeah, right), it's a relief to know I'm not the only one that does these things, I would dearly love to see this clip, should it ever be made available.

-- Barb E. (Suesuesbeo@aol.com), March 23, 2000.

Robert, are you still around? I'd still really like to get ahold of this clip. Anyone else?

-- Matthew Rebholz (matrebholz@yahoo.com), July 30, 2000.


yeah, me. I'd love to see this thing.

-- Barb e. (Suesuesbeo@aol.com), July 30, 2000.

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