Expanding Engineering Services

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As a mechanical engineering consulting services company providing high-end simulation analyses, I question what is the most robust medium from which to increase awareness of our services worldwide? i.e. internet focused strategy, direct sales representation, traditional advertising, strategic alliance/partnering? Trade journal advertising? Which should receive the greatest attention focus, and budget allocation?

-- Chris Theisen (ctheisen@hoff.com), April 15, 2001

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