My quest for a new job has been discouraging at best. My skills are transferrable to any industry at a supervisor and higher level. I have had my resume redone and am not sure how it is but feel it is decent. Is there any suggestions?

C.J. (CAROL) COOK Residence (404) 847-9250 1307 Calibre Springs Way Business (404) 715-2996 Atlanta, Georgia 30342

Objective: To obtain a challenging position utilizing my varied experience and skills that will provide enhanced job responsibilities, personal growth, and participate toward the company's goals.

SENIOR ANALYST/ SALES & CUSTOMER SERVICE /REVENUE & INCOME GROWTH

Dynamic results driven manager offering vast industry experience with extensive background in the strategic market planning, feasibility studies and analytical research, which maximize market opportunities and build revenue. Demonstrated abilities effectively resolving negative revenue dilution issues and improving business processes that deliver high quality performance and productivity standards. Excellent client services, designated corporate communications liaison with exceptional ability to train and develop team building and leadership skills. Additional areas of expertise include: Profit Growth Strategies Profit & Loss Analysis Market Penetration and Expansion Senior Level Negotiations Change Management Customer Sales & Service

PROFESSIONAL EXPERIENCE

Delta Air Lines; Atlanta, Georgia 1991 – Present Senior Analyst, Pricing and Revenue Management Challenged to deliver maximum revenue per available seat mile. Designated liaison to provide strategic measures to effectuate schedule changes, group and Delta Meeting Network policy and procedure.

· Researched and evaluated the merit and feasibility of a formalized position specifically to identify and resolve revenue dilution and negative customer service issues corporate-wide. Gained approval and implemented new policy and procedure guidelines. Process alleviated components of workload and successfully opened interdepartmental lines of communication. Resulted in increased productivity by 15% and reduced revenue dilutions to bottom line profitability by 17%.

· Reduced revenue losses by 50% through extensive review and analysis of reservation bookings and cancellations trends. Model was duplicated and selected to perform in high profile diversified markets worldwide. Project earned an additional $10 million in revenues per year for two consecutive years. Also improved revenues 8% consistently from 1991 to 1997 in assigned markets including Europe, Domestic-Mid Atlantic and West Coast.

Pan American World Airways, Inc. 1981 - 1991 Unit Manager, Yield and Traffic Management Atlantic, Pacific and Caribbean (1983-1991) Duty Supervisor, Yield and Traffic Management (1981-1983) Direct responsibility for the $30 million in revenue generation throughout Scandinavia, Liberian Peninsula, Belgium, Holland, Switzerland, Hamburg and London.

· Key participant in cross-functional project team.. Studies applied to the United Kingdom market resulted in the highest revenue earnings throughout the corporation. Coordinated strategies with global marketing staff to secure major accounts.

Page Two

Pan American World Airways, Inc continued….

· Designed and implemented system-wide strategies for start-up of uncharted international service. Conducted forecasting and evaluation studies in order to determine authorization levels for the start-up of Eastern Europe services Effectively communicated objectives and benefits of program to senior management and supporting personnel and achieved 5% profitability within the first year.

· Functioned as sole point of communication for non-operational disruptions throughout the system. Charged with bringing about immediate resolution ensuring minimum negative impact to passengers and daily operations. Directed the performance and evaluation of 30 union personnel.

National Airlines, Inc. 1969-1981 Reservations Agent

Reservation Functions.

AFFILIATIONS & ADDITIONAL TRAINING

Member: National Association of Female Executives Workshop in Business Opportunities Team Leader-Delta Care Team Delta Critical Incident Response Program

Volunteer: Egleston Children’s Hospital

Computer Skills: Airline Revenue Management System Microsoft Word, Excel, PowerPoint and Excel

-- Lilleth Zorb (jazzcoo@yahoo.com), February 15, 2001

Answers

You have to focud on the industry or job you want. You said you can transfer to any industry with your skills, but an employer wants to feel like they are special.

-- james Kilibarda (killer@usinternet.com), February 15, 2001.

It should be more punchy and to the point. You use a lot of language that strays away from plain english and if you overtly do that, the first question I would ask is this resume dressed up in more complicated language than it needs to.

A resume should be a crisp, clear photograph or advertisement about what you are going to offer that company. Numbers should for instance jump of the page. 5% and 17% are meaningless especially when they don't tell us what your contribution led to in terms of either cost savings or revenue generation. Give dollar figures, that is the language of business.

Try to precis your resume by shortening sentences to make them more punchy without reducing the quality of your achievements and try to keep it down to a one page advertisement of your experiences. Remember, you have only done a half of the job with this resume - you need to think about your cover letter as well.

You might want to check out Brand You by Tom Peters as well which will help you see the resume/cover letter process in a bigger picture of marketing yourself but pick up some books on resume writing/cover letters as well, which will give you an idea from industry professionals how to do it.

-- Mark Zorro (zorromark@consultant.com), February 16, 2001.

Mark's comments are right on. Your resume is well crafted but too wordy. You've done the basics, now really challenge yourself by making it 40% shorter. (it should only be one page anyway)

Many resume reveiwers spend as little as 15 seconds before making a judgement about the candidate. Ask a friend to spend 15 seconds looking at your resume then tell you what he/she learned. In those 15 seconds, someone should be able to grasp the top three messages you're trying to send. (for example, creativity, leadership, and organization) Concentrate on the first word in each bullet to maximize this impact.

Also focus more on RESULTS. You did a good job in the Delta section, do the same with Pan Am and National. Every statement should have an impressive result.

Good luck!

David

-- David Douglass (tripled511@earthlink.net), March 01, 2001.