Tupperware

Times

The tupper classes

January 24, 2003

THE creation of the handsomely-handled Earl Silas Tupper in 1942 — a man who envisaged the “Tupperisation” of the world — took America by storm. Its success can be attributed to the sales technique of Brownie Wise, who took the foot-in-the-door approach of the travelling salesman a step further. In came the Tupperware party. In a flash, Tupper had cut out the middleman and brought in the middlewoman. ...

http://www.timesonline.co.uk/article/0,,7-552636,00.html

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