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Response to RIP Kodak B&W Films

from Fred De Van (fred@freddevan.com)
Get Real Jorge,

The photo world was not concieved by Bill Gates, and everything Kodak does does not have to be mass market. If Kodak had supported B%W photography over the past 30 Years it would be much stronger today. Kodak activly killed it off as best they could.

I doubt if Kodak ever lost a penny on B&W products that were good ones. They just do not fit the tiny minds that run the place.

Even if B&W was a money looser, they still would have a lot more to loose of they had not come up with the Disc system, Photo CD, APS and numerious other very bad ideas. The way Kodak operated was/is the problem, not the way the marketplace works. The manner in which they bungled Photo CD, Digital, Medical Imaging, were all travisties, and the demise of B&W is more of the same. This is an outgrowth of them moving the military to systems they planned years ago, that did not work fully. Without that big consumer they have no idea what the real market looks like. I could go on and on about the stupid things they did, but my point is, do not attribute common wisdom to Kodak. It has no place there. There is no reason in this world why Kodak could not set up small botique units for any product they cared to make and make a sucess of it. Instead the fired or retired anybody who knew how.

It is not the effect the market is having on Kodak, it is a result of Kodak's effect on the market. Everybody looses. We have seen it before.

(posted 8118 days ago)

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