I thought the latest thing in fashion photography was using "normal" people (the Gap and Levi TV commercials)...(posted 8839 days ago)Esprit started this a number of years ago. I don't know if it's still being done, but all the models in Esprit ads were employees or relatives of employees.
I know someone Levi has been using recently (don't know if she's done TV, but she's been in print and on the web site) and she is a professional model.